Reverse Graffiti, also called clean graffiti, refers to a creative and eco-friendly advertising solution that can reach thousands of people daily. It is a form of street art that uses clean water, a design, and a power washer to carve messages out of the dirt.  The simplest example is one you’ve seen before. You may have seen “CLEAN ME” written in big letters on the back window of a dirty car. This is, in a nutshell, clean graffiti. Clean the dirty surface and give your message.

The best thing about this type of guerrilla marketing is that it requires no artistic skills. And the results include a clear message and an eye-catching design. However, the artwork is always temporary. All in all, reverse graffiti is an art form that has the power to make your ad memorable and visually pleasing. Instead of using toxic fumes, you are scraping away grime to leave an out-of-the-box guerrilla message.